Internet Marketing – Communication With Your Target Audience Is Key – 5 Tips

Why does success in the world of Internet marketing seem to come so easily to a few, while the rest seem to struggle with it at every turn? There are a few reasons for this common perception:

a. in reality, most Internet marketing “overnight success stories” are actually 5 or more years in the making; of course, that doesn’t mean you can’t start making money online right away – but to break 6 and eventually 7 figures online, you need to put in some serious sweat equity and have a steep learning curve

b. the most successful online marketers go to the trouble and expense of investigating and then harnessing tools that can magnify their own efforts by 10-100 times

c. successful Internet marketers know how to strategically align their online efforts with the needs of a hungry audience just looking for the content they are delivering

In particular, to be successful in Internet marketing, communication with your target site visitors is key. Here are 5 tips to attract and communicate with your target visitors:

1. Align your content with keywords that your target audience is looking for:

Think of the online marketing process as a tunnel (similar to the concept of a sales funnel). The would-be buyer needs to get into the tunnel, go past all of the other content out there, and arrive at your site’s landing page. Then, they need to go from that landing page to your online store page, affiliate links or content with AdSense ads. The easier they can make their way through that tunnel, the faster they will arrive at your door with cash in hand.

The more you can align the messaging and keywords in the content you create (both on-site and off-site) properly with the needs of your target group, the shorter and straighter that tunnel will be. Short, straight sales tunnel —-> more sales —-> happier Internet marketer.

2. Create content using media they relate to:

The name of the game is creating good off-site content that will get people to your site. Be sure to create content in multiple formats or modalities, including text (articles, blogs, lenses, hubs, microsites, etc.), video, audio, and Flash.

3. Build Web pages optimized for specific long-tail keywords:

All of this good off-site should be linking back to your primary website – this is where your money is made. This site needs to be comprised of multiple pages – at least 20 or more, if possible (don’t worry – you can add more over time if you don’t have that many now). Important: be sure that each page is optimized for a different unique long-tail keyword.

For example, if your site sells tankless water heaters, you may want to have various pages optimized for highly-searched long-tail keywords like “cheap tankless water heaters,” “wall-mounted tankless water heaters,” etc. Use a good keyword research tool to help you find a list of good keywords.

4. Create valuable content:

Of course, optimizing your site is a must, but make sure you are not just creating content for search engines. Rather, you need to be making excellent and valuable content for your target audience. Otherwise, once you get them to your site, they will go away as quickly as they arrived. Give them a reason to stay and buy from you.

5. Keep your visitors’ “buy buttons” in mind:

Focus intently upon just what it is that motivates your customers to buy from you. Remember, it is the value that they perceive – not the desire to give you money – that makes them buy. Spend some time thinking about their “buy buttons” and then optimize your site for those. A good guide is the techniques found in neuro-marketing and related fields.

Follow these 5 tips for success in Internet marketing through better communication with your target visitors.