What is the Marketing Communications Mix?

A lot has been said about the marketing communications mix but what is it really? Should a business owner be aware of these things or does it just happen? As a responsible business owner, you must be aware of the different aspects of communicating your product to your market. There must be different strategies and styles that you have to use so that it makes your brand stand out more and more each day.

While some aspects of the mix may not be outright applicable to your brand but still it has some bearing in one way or the other. Although there are a lot of versions of the marketing mix here are a few of those parts of the mix : personal selling, sales promotion, public relations and publicity, direct marketing, trade fairs and exhibitions, advertising, sponsorship, packaging, merchandising, e-marketing and brands. But the general components of the mix can be divided into four – product, place, price and promotion.

These four general ideas of the marketing mix can touch all the bases regarding your brand. The Product aspect of this mix would cover all that has something to do your product – from the innovation to the differentiation of your brand. These points are important because this will dictate how different your product should be and what your product can do for the consumers that is why they should patronize you.

Price is another part of the mix that will play a very important role. How much will the consumer pay for your product? Factor in the different values like material costs, competition, your share in the market and even how the consumer will put a value on your product. The law of supply and demand will also come into play – the more the supply, the lesser the price, the more the demand the higher the price.

The other P of the mix would be the Place. The place would guide you in planning your strategies in terms of the avenue where your product can be seen. This will answer the where questions. Where will you distribute your product? Are these distribution channels the place for your product to be? Where will you do your direct and indirect sales? E-commerce will also fall in the Place category of the marketing mix.

The last P would be Promotion. This is a very exciting playing field because you can go creative and imaginative in this part. All forms of advertisement will fall in this category. Even your online marketing strategies are a part of the Promotion part of the marketing mix. As this will be a broad playing field, it will be confusing especially if you do not have a plan of action. Here you will have to find ways of reaching your target market in the the places where they are seen frequently.

As you can see, it is a rather challenging mixture. But once you have gotten the hang of the marketing communications mix you can be sure that everything will just fall into place.

Cut Marketing Communication Costs and Increase Response Rates at the Same Time

Traditional marketing communications alternatives such as leaflets, posters and direct mail can be costly and time consuming, and in this digital age may not be reaching much of the intended market. In contrast, mobile texting campaigns or SMS is an alternative that’s not only inexpensive, but truly scalable at little if any increase in cost.

A mobile communications strategy works because text messages a very high percentage of text messages are opened within seconds of being received – a reported study from the U.K. saw a 97.5% open rate within 5 seconds of receipt. Where mobile devices are available to and used by most of today’s adult population, and SMS functionality is available on all phones currently sold, this scenario presents an opportunity to use a new channel for marketing communications.

SMS marketing is in essence instantaneous. When you send a message to your opted-in list of text recipients there may be a delay of seconds, or in the worst case minutes during high messaging traffic times such as on a Friday afternoon. Similarly the response will be within the same time period. This is a far cry from sending a direct mail piece for which you have to wait for delivery, reading and finally response. The ability to time a message also opens up the ability to send time-sensitive or actionable information, such as an offer to clear today’s inventory.

The costs of a text messaging campaign commonly include elements of setup, maintenance and per message fees – but when broken down per individual contacted are usually in the area of cents per message. When response rates are taken into account, these numbers have been even more cost effective than traditional media.

Text based mobile marketing does have its inherent limitations. Message lengths are limited to 160 characters in most markets, not including required words & phrases, which is room for about 40 words. In a positive sense, message length restrictions is one of the reasons why recipients open and find well written messages with clear calls to action easy to read and act upon. The limitations can also be overcome in the versatility offered by text messages that can contain a Click-To-Call feature or link to a mobile website for more information.

SMS marketing allows you to engage with more consumers quickly, at very inexpensive cost. Message recipients regard text messages are more personal, interactive and usable. Mobile phones have become an invaluable communications medium for businesses that want widespread reach. Marketing communication by text is therefore an up to date means of interacting with consumers using a technology consumers know and now use on a daily basis.

Join An Internet Marketing Community

Anyone and everyone planning to start their own online business in internet marketing needs to join an internet marketing community first. Before jumping in blindfolded, find a place to go so when you hit the bottom of the pool and crack your head open, you do not give up! There are a whole lot of issues and irritations along the road to “millionaire internet marketer” that hurt like hell! Do not take them on alone or you will want to quit. Actually, you probably will quit. It is a sad fact, but starting a business is in the same league as exercise, giving up smoking or anything else that takes a bunch of motivation and energy. In the beginning there is a great deal of pain and what feels like very little reward. The results are minimal the first few weeks. The lack of instant success makes the prospects of starting a business lose its luster rapidly. There is a solution, join an internet marketing community.

After researching internet marketing communities, Internet Income University kept coming up and was highly recommended. Large forums are great, but there are so many members and so many strategies it is impossible to know where to step. Plus, the large forums are promoting magic bullet products faster than you can type bullet. Being new to the business myself I stick to my home base, which is Internet Income University. There are active members with quality advice, especially for the beginners. Not to mention, there are hours of free training videos available to all members.

Starting your own business, specifically and Internet marketing business can get lonely fast. Sometimes I feel like I am completely lost in cyberspace because I need to do something new that I don’t know anything about and I just need some help! With Internet Income University behind me, I know where to get help. It is reassuring and refreshing! Articles get rejected, links break themselves (I swear), sites seemingly disappear, and the list just goes on and on. It gets extremely frustrating. Having a community is a godsend. Without it, I may have thrown my computer out the window by now.

Join an internet marketing community and make some friends on the inside. With Internet Income University, I was able to join for free without any commitment whatsoever. There are two full weeks of solid training, plus several extra videos and PDFs for specific strategies and tools. Most of all, there is a great group of people doing the same thing, having the same problems and achieving the same goals. It is a great place to start, and stay!

Marketing Communications – Revealed – 6 Maximum Steps to Improve Your Communications

Here are the best ways to improve your marketing communications to easily influence the buying decision of your potential clients:

1. Know your audience. Before you even think about writing your marketing communications, I recommend that you get to know the people to whom you are writing these for. You need to know their problems or their struggles in their lives, their language, the elements that can push their emotional buttons, their buying power, and the things that can influence their buying decisions. Knowing all these information can empower you to create ads and other communications that are focused to your target market.

2. Improve your vocabulary. Get to know the words that can make your marketing communications sound extremely powerful and know how to use them properly. “Weak words” or those that cannot bring huge impact will not be able to help you capture the attention of your prospects. Read as many ads as possible (those that have high conversion rate) and determine the words that they contain.

3. Communicate the benefits. There is only one thing that buyers would like to know when they are about to make a purchase and that is “what’s in it for me?” Make sure that you answer this question on your marketing communications. Tell your prospects ahead of time the benefits that they can enjoy and the selling points of your products and services.

4. They must sound upbeat and enthusiastic. The last thing you would like to do is to make your ads sound boring. Avoid that from happening by simply using words that communicate excitement or enthusiasm. You can use exclamation points but do not overdo it if you don’t want your ads to sound like they are shouting.

5. Make them scannable. Most buyers these days have limited attention span due to their demanding lifestyle. If you want them to read your marketing communications in their entirety, you need to make these easy on the eyes and scannable. Use bullet list when writing down the benefits of your products and use subheadings whenever appropriate. This can help your readers find the information they are looking for and just skip those ones that are of little interest to them.

6. Less is more. By this, I simply mean keep your communications short as much as possible. Just say what you mean and mean what you say. You don’t need to use fillers, big words, and lengthy introductions as these can just annoy your prospects.